Calling
Admissions calling software, built into the CRM.
Counselors call inquirers and admitted students from the leads list or the lead's record, as a browser call or by ringing their own phone first. Calls from known leads land on their record, missed calls stay flagged until someone calls back, and recordings, plus transcripts where your provider supports them, sit on the lead with its messages.
- The phone icon on Layla's row opens Make a Call
- Browser call: it dials from this tab
- Connected: the timer starts at 00:01
- Mute, Keypad and Hang up stay at hand
- Hang up when the call ends
- On her record, the call is logged with its recording
Admitted-student calls and inquiry callbacks, logged on the lead.
Between the offer and the deposit deadline, a phone call can settle an admitted student’s decision. Counselors place it from the lead record, and the call is logged where the rest of the admissions team can see it: calling built for college and university admissions, not a sales dialer.
Click-to-call
Start a call from any row in the leads list or from the lead record.
Browser softphone
Call through the browser with a headset; mute, keypad and hang up.
Inbound calls
When a known student calls, the call is logged on their record.
Missed calls
Marked on the lead as not yet returned until someone calls back.
Recordings
Listen to a recorded call from the lead's call log.
Transcripts
A transcript with a summary and sentiment, when your telephony provider supports it.
Call logs
Direction, status, duration, number and counselor for each call, on the lead.
Calling targets
Daily or monthly call targets for each counselor, with team defaults.
Click-to-call
Work down the admitted-student list, one click per call.
- Phone and WhatsApp buttons on each row
- Logged on the lead when the call ends
- Also on the lead record's toolbar
The browser softphone
Mute, keypad, hang up, and a timer running.
Counselors call from the same screen where they read the lead's history, including what the student asked on WhatsApp last week. The in-call widget opens over the lead record.
Mute
Silence your microphone mid-call.
Keypad
Enter digits for phone menus and extensions.
Hang up
End the call; it's logged on the lead.
After the call
Call history on each applicant, call targets on each dashboard.
A director reviewing yield season wants to know what was said to an admitted student and whether counselors are making their calls. The lead record answers the first; targets answer the second.
Yield calls and callbacks, filed on the applicant's record.
- Inbound and outbound call counts on the lead
- Missed calls marked as not yet returned
- Recording playback and transcripts from the log
- Calls listed in the lead's audit history
Calling targets
Daily call targets that counselors can see.
- Per-counselor targets and team defaults
- Calls next to follow-ups, applications and messages
- Green from 80% of target, yellow from 50%
Set up telephony once, then call through the cycle.
- 1
Connect telephony
Connect your account with a supported cloud telephony provider and the numbers your admissions offices call from.
- 2
Call in one click
Counselors call from the leads list or the record using the browser softphone, including evening shifts for international applicants in other time zones.
- 3
Log each call
Calls from known students land on their record, missed calls are flagged, and completed calls are recorded.
- 4
Review and coach
Team leads play back recordings, read transcripts where the provider supports them, and check calls against each counselor's target.
Tasks, inbound capture and dashboards around each call.
- Manage & counsel
Counselor workspace
Task panel, follow-ups and targets
Explore Counselor workspace - Attract & capture
Lead capture
Forms, website chat, WhatsApp, Messenger and API
Explore Lead capture - Apply, enroll & measure
Dashboards & analytics
Funnels, channels and team performance
Explore Dashboards & analytics
FAQ
Calling questions from admissions offices
What is admissions calling software?
Software that lets counselors call prospective and admitted students from the CRM and logs each call on the student's record. In higheredcrm.ai that covers click-to-call, a browser softphone, inbound and missed call logging, recordings, transcripts with a supported provider and call targets.
Can counselors call from home or a recruitment trip without a desk phone?
Yes. With a browser softphone provider connected, counselors call from higheredcrm.ai in a web browser, typically with a headset, wherever they are signed in. Cloud telephony also supports click-to-call through the counselor's own phone.
What can a counselor do during a softphone call?
Mute, open the keypad for phone menus and extensions, and hang up, with a call timer running. There is no hold or transfer button. When the call ends, it is logged on the lead and added to the lead's inbound or outbound count.
Are yield calls to admitted students recorded and transcribed?
Recordings play back from the call log on the student's record. Transcripts, with a summary and sentiment, are produced when you use the supported browser softphone provider. Recording consent rules differ by state and country, so check what applies where your counselors and applicants are.
What happens when an applicant calls back and nobody answers?
If the number belongs to a lead, the missed call is logged on that record, marked as not yet returned until a counselor calls back, and shown as a badge on the lead's row in the list. A call from an unknown number is logged without creating a lead, so a counselor adds the caller by hand.
How do we plan calls to international applicants in other time zones?
Filter the leads list by country and save a view for each calling shift, such as Asia-Pacific in the evening. Schedule a follow-up for the time you plan to call, and it appears under Today, Tomorrow or Upcoming in the counselor's task panel.
Which telephony providers can our university connect?
Connect your own account with a supported cloud telephony provider for the browser softphone, recordings and transcripts, and pay the provider directly at its rates. You can also start with built-in channels and free sign-up credits (see pricing for how credits work). If your university already has a telephony contract, tell us the provider and we'll confirm support.
How does a director of admissions know yield calls are getting made?
Set daily or monthly call targets for each counselor, or as a team default, and each counselor's performance dashboard shows progress against them. Call history itself lives on each lead's record; there is no organization-wide call report, so targets are how you track calling across the office.
Admissions terms on this page
- Speed-to-leadSpeed-to-lead is how long a new university inquiry waits for its first useful reply, measured from the form, message or missed call to a counselor's answer.
- Counselor capacityCounselor capacity is how many active inquiries and applicants one admissions counselor can handle well at once, used to balance caseloads and plan staffing.
- InquiryAn inquiry is a prospective student who has contacted a university or asked for information, becoming a named record an admissions counselor can follow up.
Hear how calling works inside higheredcrm.ai.
Bring the list your counselors call during yield season. We'll place a softphone call from a lead record, play back the recording and show where a missed call stays flagged until someone returns it.